Edmunda revealed its debut collection in Autumn/Winter 2023 titled 'Black Belly Sheep.' Their collection is a fusion of rhythm, vibes and style, featuring plenty of technical-inspired garments, bold logo treatments and the real beauty of Caribbean coasts.

Across nearly 20 images shot by Jamar Silva and envisioned under Reymar's creative direction, the collection’s full ethos unfurls. The cleanly shot visuals revolve around themes of Caribbean lifestyles and personal expression – two key points of what Reymar is trying to build for Edmunda, unlike his previous attempts at P8IN.

Comprising the campaign is a lineup of the collection are Caribbean wardrobe summer essentials. You’ll find classic denim garments with eye-catching cuts, detachable cargo pants, understated hoodies and more. But the hero piece is their signature raglan logo tee which encapsulates any era of Caribbean fashion. The green, yellow and red colour scheme is a clear homage to the roots reggae that still sways Caribbean households to this day.

Helping bring the campaign to life are models Kimmy & Antonio and Junior Sealy as the art director. Take a look at Edmunda new Black Belly Sheep campaign in the gallery below.

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